TheGavver said:
I've done 33k on my rears, (replaced with discs under warranty) and 52k on factory originals. I've still got 6mm on the fronts too. I guess it's how you drive it that counts
From my time working in brake engineering, the front and rear, inboard and outboard pad materials were designed to expire at roughly the same time. Whilst this was a few years ago, now I can't imagine manufacturers would add (or pay for) more brake material than required.
While you can probably wear the fronts out before the rears (rear brakes hardly do anything on an unladen car), to make the rears wear more you'd have to be driving it around laden to the gunwhales all the time (or with prodigious use of the handbrake in the good old manual handbrake days…

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I wonder if on softly suspended, high riding 4x4s the rear brakes come on fractionally before the rears to prevent dive. A bit risky in low grip conditions though, perhaps the electric stability systems are used to mop up any problems.