But they can’t have bigger engines until they sell more smaller engines, remember their WLTP and emissions governance is based on quota of vehicles sold. Thus they’ve had to remove some bigger engines to meet overall compliance.Ian_S wrote: ↑Mon Dec 17, 2018 1:09 pmI don't think cost cutting is what is required.
Jaguar is the brand that is struggling the most and as a Jaguar customer, I see the reasons as:
Poor engines choices - Yes diesel gate has hit JLR hard. and when the XE was launched, 2 litre diesels were where the fleet market was at. However, unlike ze Germans, JLR don't have a great range of Petrol engines. Yes the 5.0L V8 is relatively new and is a great halo engine, but there's a cavernous gap between it, and a couple of 4-pots in various states of tune. Ingenium is supposed to deliver a petrol straight six. Jag really need that, they have history with straight sixes and if combined with mild hybrid tech, could be smooth, powerful and efficient.
XE and XF too similar - I still prefer the old XF externally. It had more presence. Apart from the rear lights, you'd be hard pressed to tell and XE and XF apart, and with no real decent engine choice on the 'plusher' XF, I'd be amazed if sales hadn't tanked. There needs to be a bit more difference inside and out.
Where are the proper 'R' versions? - It's all very well having R-Sport trim levels, like BMW have M-Sport, but you need the real thing somewhere. The XF-R was a monster car, and Jag need a current equivalent. The project-8 is too extreme.
Dealerships - JLR needed to invest properly in their dealer network far earlier. Too many existing dealers were small, used to pre-XE Jag volumes. Even then they were a bit of a quaint throwback. When I bought mine about 5.5 years ago, the parts dept was a virtual box room and you couldn't even buy a decent keyring! The new dealerships are desperately needed. Existing ones are swamped by sheer volume and can't keep up with just normal servicing, let alone additional work, and this just frustrates people more than anything. If you like the car, and know the dealers can provide decent service, then you don't mind so much if it has a few niggles. But if the dealer is so busy it's like trying to book a doctors appointment, it ruins the whole experience.
No proper GT - Jag needs a proper GT, the F-Type isn't it. It's wider than the XK and just a tiny bit shorter, but way less practical. It's too shouty as well. It can't be a GT as there's no room for luggage, and it's too big and heavy (even built from Aluminium) to be a proper two seater sports car. In the E-Type you could go to the South of France, in the F-Type? Doubt you'd want to spend that long in it.
I really think it's the end experience at the moment that puts people off. The cars aren't that bad, but invariably it's like walking back in time when you visit most showrooms. Improve quality off the production line and the experience people have owning the cars and I think JLR will come good. Jag desperately need some more interesting engines and more air between the XE/XF. The recent Amazon Prime documentary on the i-Pace is something we should be proud a UK company is doing, and we need them to keep at the tech fore-front, but also they have to be at the retail forefront too, or no-one will dare to look.
My views, anyway
Unlike BMW they don’t have the volume sales at the low end