Land Rover today announced a new Special Vehicle Operations division, tasked with launching 'extraordinary, outstanding' cars, according to the unit's boss John Edwards.
SVO will operate in four key areas:
• High-performance Jaguars and Land Rovers, likely starting with the flagship Range Rover Sport that has been racking up development miles at the Nurburgring
• Heritage business, restoring and servicing historic Jags and Landies. This kicks off with the six 'missing' Lightweight E-types, that SVO will handbuild to the spec of Jaguar's 1963 icon using authentic, consecutive chassis numbers
• Personalisation to tap into increasing demand for bespoke vehicles. SVO is building a new state-of-the-art paint shop to massively extend its colour palette, offered alongside a richer variety of leathers and interior trims
• Merchandising, licensing and other revenue streams, such as Land Rover's new partnership with British luxury apparel brand Barbour
SVO will operate in four key areas:
• High-performance Jaguars and Land Rovers, likely starting with the flagship Range Rover Sport that has been racking up development miles at the Nurburgring
• Heritage business, restoring and servicing historic Jags and Landies. This kicks off with the six 'missing' Lightweight E-types, that SVO will handbuild to the spec of Jaguar's 1963 icon using authentic, consecutive chassis numbers
• Personalisation to tap into increasing demand for bespoke vehicles. SVO is building a new state-of-the-art paint shop to massively extend its colour palette, offered alongside a richer variety of leathers and interior trims
• Merchandising, licensing and other revenue streams, such as Land Rover's new partnership with British luxury apparel brand Barbour
